SFF 2022

How making unpopular decisions may be difficult but right

Joshua Bao
Co-founder
SUNRATE

In this talk, Joshua shares his approach to making such decisions that have helped him grow his business more successfully.

Joshua is one of SUNRATE’s co-founders and is responsible for driving the sales and marketing strategy of the organisation. Prior to co-founding SUNRATE in 2016, Joshua has more than 16 years of experience in global financial and corporate services. As a co-founder, Joshua had to make countless unpopular decisions that he believed were right. While the majority of those decisions have proven to be right, Joshua hopes his experience and insights will help his fellow co-founders follow their heart (and mind) and never be peer-pressured nor “FOMO-ed” into making popular decisions.

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About Myself


About the Founder


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